All Projects
Vicco is a manufacturer of Indian Ayurvedic, herbal hygiene, healthcare, and other products like herbal toothpaste, creams, etc. This is an attempt to redesign the packaging and visual system for them. For this project, I redesigned the packaging for their Turmeric based product line, Aloe vera-based product line, and mint-herbal dental line in an attempt to make it fresher, structural & young.
Vicco- Package Redesign
Package Design
All Projects
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The packaging does not suggest ingredient focus i.e their key brand value
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Visual inconsistency in their products
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The visual system may not be the best fit for attracting youth to their current TG.
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Not east to distinguish products at a glance
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Adding a younger and fresher look to the brand
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Making the color palette more ingredient focused and helping users connect with the ingredients better
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Standardizing a visual system for the brand
Existing Packaging
Rebrand Strategy
Vicco
Vicco is a manufacturer of Indian Ayurvedic, herbal hygiene, healthcare, and other products like herbal toothpaste, creams, etc. This is an attempt to redesign the packaging and visual system for them. For this project, I redesigned the packaging for their Turmeric based product line, Aloe vera-based product line, and mint-herbal dental line in an attempt to make it fresher, structural & young.
Package Design