Pickleman’s Gourmet Cafe
Pickleman's is a café built on a simple promise — "Whole Lotta Love." Warm, family-first, the kind of place you come back to. The food was the hero; the brand wasn't letting it be.
Scope:
Branding & Strategy
Website Design
Packaging and Print Design
Environmental Design
Social Media
Tradeshow Assets
Role: Design Lead for this project at Clutch Creative Marketing
Problem
Lack of cohesion
Outdated design that felt overpowering, detracting from the intended warm and inviting atmosphere.
Difficulty in communicating core values effectively.
Solution
A retro-leaning rebrand with a deliberately limited palette, so the food takes center stage. The new mascot — a "Big Dill" family in their signature loving sunglasses — gives the warmth a face and turns a tagline into a feeling. Nostalgia with a modern edge: inviting, ownable, and built to scale across packaging, environment, and social.
Brand Book Preview
Store Interiors
